On a recent visit to NYC, I came upon this scene of brand excess just north of Trump Tower on 5th Ave.
This is the Louis Vuitton store wrapped to look like 19th-century steamer trunks.
“It is finished with the classic detailing synonymous with Louis Vuitton’s savoir-faire including handles, signature locks, and silver hardware rendered in chrome-plated, laser-cut steel,” said Louis Vuitton.
The facade is informed by a heritage grey canvas used by the brand. The photo is by Brad Dickson
“3D scans of real Louis Vuitton hard-sided trunks were used to create the locks and latches, and the steel corners have been hand-welded. The stack features 840 rivets, each etched with the moniker ‘Louis Vuitton’.”1
I think of myself as dulled to the glut of capitalist marketing that surrounds us. But, this seems to set new standards for the excesses that marketing to millionaires and billionaires in the top 1% engenders. I was disturbed.
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